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Daniel Morales Cisneros
Senior Digital Marketing Executive Digital Products & Ecomm @American Express
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WORK HISTORY
Senior Digital Marketing Executive Digital Products & Ecomm @American Express
Mexico City, MX
Led the launch of the first-ever Digital Card product globally for American Express, overseeing cross-functional coordination between local and global teams to mitigate risk and optimize customer activation.Developed and executed the post-launch marketing strategy, including paid media campaigns, influencer marketing, radio placements, and internal channels such as email and homepage banners.
EDUCATION
Universidad Mexicana, S.C.
Ciencias de la Comunicación, Communication and Media Studies
SKILLS
ABOUT DANIEL MORALES CISNEROS
Consumer marketing leader with 8+ years of experience driving growth, adoption, and engagement for global consumer and technology brands. Strong background owning the full customer journey from acquisition to activation and retention across digital platforms, product launches, ecommerce, and retail environments. Proven ability to translate global strategy into locally relevant execution, lead cross-functional teams, and balance strategic ownership with hands-on delivery. Experienced working closely with central teams in the US and UK while acting as the voice of the Mexican consumer.
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