Daniel Lassman

WORK HISTORY

EDUCATION

SKILLS

ABOUT DANIEL LASSMAN

Google Ads specialist and strategic coach. I help marketing leaders build systems that scale.Early in my career I wanted to learn Google Ads and SEO. Sixteen years and $50+ million in ad spend later, I\'ve discovered something: marketing leaders don\'t need more tactics—they need clarity, confidence, and control over their growth systems.I\'ve been the analyst managing hundreds of hotel clients, the manager leading a team of 10, and the consultant building plans for Fortune 500 companies like Allstate, Marriott and RR Donnelley. I\'ve seen what works, what doesn\'t, and what actually scales.Here\'s what I do now: I work with B2B & B2C marketing directors, VPs, and CMOs who are tired of wasted ad spend and a lack of growth in their Google Ads strategy. I don\'t just manage campaigns, I teach teams, build processes, and create systems that keep working long after I\'m gone.My background spans paid search, SEO, paid social, email marketing, and funnel optimization. But honestly? The technical stuff is just the foundation. The real value comes from helping marketing leaders move from reactive campaign management to proactive growth strategy.I\'m a salesperson at heart, but I love selling through digital marketing. More importantly, I love teaching others to do the same.Currently working with: B2B and B2C companies ready to build their marketing machine. Let\'s connect.