Daniel Goux
Client Manager Digital Display (Ls11 Asda) @SMG
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WORK HISTORY
Client Manager Digital Display (Ls11 Asda) @SMG
In my role as Client Manager for Digital Display at SMG, I am responsible for planning and executing e-commerce strategies for LS11, with a focus on onsite display. I work closely with the Senior Digital Media Manager as a subject matter expert on media optimisation and delivery, ensuring campaigns are continuously optimised to drive performance and revenue. I manage a team of two client executives, fostering a high-performing, collaborative culture built on development, upskilling, and shared success.Key Responsibilities- Lead the planning, optimisation, and delivery of onsite media campaigns for LS11, ensuring best-in-class execution and maximum ROI- Identify and mitigate revenue risks and media inefficiencies while implementing new processes to enhance campaign delivery- Maintain strong relationships with internal and external stakeholders including Asda, media partners, and tech providers- Drive continual improvement by collaborating with stakeholders on optimisation frameworks and process enhancements- Manage, mentor, and develop junior executives, supporting their growth and contributing to a positive team culture.
EDUCATION
University of Leeds
Bachelor of Arts - BA, Philosophy
University of Leeds
Master of Arts - MA , Communication Studies
ABOUT DANIEL GOUX
10 years in digital media, working across most of the major DSPs and formats before…
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