Daniel Edison

Senior Digital Director @Viamedia

Chicago, IL, US

Lead digital and programmatic strategy across national brands, holdco agencies, independent agencies, and brands direct, delivering full-funnel media solutions across Linear, CTV, OTT, OLV, Programmatic Display, Audio, DOOH, Mobile, Social, Search, Native, and Retargeting.Deeply DSP fluent with hands-on strategic oversight amongst the usual suspect DSPs/ SSPs and the broader programmatic ecosystem. Guide audience architecture, private marketplace strategy, deal structuring, and attribution alignment within increasingly cookieless environments.Recognized for expertise in hyperlocal activation and foot traffic strategy, leveraging geographic intelligence, deterministic data, and visitation analytics to expand addressable universes and drive measurable in-store outcomes. Extensive experience supporting QSR, fast casual, and national pizza brands where performance is directly tied to traffic and conversion lift.Serve as a strategic partner to agency leadership, trading teams, and brand stakeholders, aligning media strategy with performance KPIs, conversion frameworks, and disciplined optimization models.Drive measurable business impact across T1, T2 & T3 automotive, retail, QSR, CPG, finance, and emerging growth brands, operating at the intersection of strategy, execution, and advanced programmatic infrastructure.

Illinois State University

B.S., Political Science

Benedictine University

M.B.A.