Daniel Dowson
Digital Customer Experience Manager @Lloyds Banking Group
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WORK HISTORY
Digital Customer Experience Manager @Lloyds Banking Group
Halifax, GB
EDUCATION
University of Bradford
Bachelor of Science (BSc), Economics
CIM | The Chartered Institute of Marketing
E-Marketing Professional Development Award
SKILLS
ABOUT DANIEL DOWSON
As a Digital Customer Experience Manager at Lloyds Banking Group, I have over 20 years of experience in digital marketing and e-commerce, working with iconic brands across various industries. My mission is to deliver outstanding customer experiences and significantly improve ROI by applying user experience (UX) best practices, data-driven insights, and human-centred design principles.In my current role, I lead a team of UX specialists, web analysts, and customer lab testers, responsible for optimising the digital journeys of over 20 million customers. I have successfully launched and managed multiple onsite testing and experience optimisation programmes, resulting in increased conversion rates, customer satisfaction, and brand loyalty. I have also partnered with IT, marketing, and business stakeholders to align the digital strategy with the customer needs and the business goals.
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