Daniel Clarke

Digital Marketing Manager @James Hall & Co. Ltd

Preston, GB

Managing the Digital Marketing Team at James Hall & Co, working across the SPAR brand, in addition to other company owned identities.I manage the business’ digital marketing operations, leading a 3 person team. Our primary channels include social media, email marketing, paid advertising (Meta, Google, TikTok and Spotify), as well as in store radio and media screen content. My primary focuses are ensuring our approach is driving customers to store, and increasing basket spend.I have a keen focus on upskilling my team, allowing me to consistently improve performance, and make strategic changes across new or added channels. This has been successful in my first year – having implemented email marketing, developing applications and websites, and bringing previously outsourced activities in house.I also manage digital communications with SPAR’s independent retailers. My strategy focuses on keeping retailers as informed as possible, as well as arming them with a toolkit of marketing assets to aid promotions. I communicate the efforts and successes of my department via regular presentations to other teams, in addition to senior management and directors. I have also begun leading and managing several key business projects.

Cardinal Newman College Preston

A Levels

Baltic Training

Level 3 Apprenticeship

St Michael's Church of England High School Chorley

GCSEs

University of Central Lancashire

CMDA BA (Hons) Business Management - Apprenticeship