Dani Lucia Schaffer

WORK HISTORY

EDUCATION

ABOUT DANI LUCIA SCHAFFER

I’m Danielle “Dani” Schaffer — a New York-raised, San Diego-based entrepreneur, content creator, and mom of four who’s built a multi-platform brand from the ground up. As the founder of City Girl Gone Mom, I’ve cultivated a digital presence that reaches millions each month, blending family life, humor, dance, and storytelling to connect with parents around the world. What started as a blog has transformed into a movement. Whether it’s raising kind kids, building a strong family brand, or working with top-tier companies like YouTube, Kohl’s, Hyundai, Sony and Arhaus, I bring authenticity, energy, and strategy to everything I do. I’m also passionate about mentorship, brand partnerships, social good campaigns, and creating engaging content that inspires, entertains, and drives change — especially when it comes to inclusion, cultural understanding, and anti-bullying efforts. Key Highlights: • 9M+ combined audience across platforms • Founder of City Girl Gone Mom and Boss Baby Brody • Featured speaker at influencer and film festivals • National and international brand collaborations • Advocate for children’s wellness, creativity, and self-expression • Developing a lifestyle product line designed to empower and elevate What I Do Best: • Brand storytelling and strategy • Creative direction and video production • Family-focused digital campaigns • Speaking and media appearances • Social good and community advocacy • Entrepreneurial coaching and partnership growth Let’s connect — I’m always looking to collaborate with brands, creatives, and change-makers who are passionate about building something bigger than themselves.