Dana Lapidot

Cvm Campaign Delivery Manager @Virgin Media O2

Part of the Pay As You Go team within the Commercial Marketing department. Optimising the operation of hundreds of real-time 1-2-1 level customer offer communications within a complex contextual marketing programme capability. A continual live function that positively influences over millions of interactions every month to deliver customers the best value and experiences alongside business commercial outcomes. Sharing responsibility for quality campaign delivery and customer experience including multitude of messaging types, data selections, analysis filters and business rules definitions. Supporting delivery of revenue objectives, commercial targets and increased P&L value through capability development. Working closely with external partner teams of marketing consultants, analysts and operations. Involvement within a range of projects to consult on how O2 PAYG customers are behaving in-life from brand-led acquisition promotions work to business-critical changes on propositions or pricing. This includes the usage of data and other information to identify and recommend opportunities to better serve customers.