Dana abu Shakra
Functional Future Capabilities Development Manager for Marketing @BAT
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WORK HISTORY
Functional Future Capabilities Development Manager for Marketing @BAT
London, GB
Owner of the global Learning and Development portfolio with focus on functional skills for Marketing. Leading global flagship programme, designed with the vision to upskill BAT marketers with digital marketing skills and develop future-facing digital marketing capabilities. I am also the owner of the global L&D community of professionals in BAT, the purpose of which is to inspire, upskill, connect, share best practices, and provide peer support.
EDUCATION
University of Westminster
(2:1 class), Bachelor of Science (Honours) in Economics
SKILLS
ABOUT DANA ABU SHAKRA
Results-driven professional with global experience in Marketing and Learning and Development.Passionate about my current role of Global L&D Manager at BAT, where I lead a portfolio of marketing-focused learning programmes that drive capability and growth.I’m always keen to collaborate and exchange ideas on topics such as Future of L&D, Capability Building, Community Development, and Creating a Culture of Continuous Learning.Outside of work, I am actively curious about these topics: Creativity, Behavioural Science, Brand Building, and Fashion.
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