Dana abu Shakra

Functional Future Capabilities Development Manager for Marketing @BAT

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2020 — Present

Functional Future Capabilities Development Manager for Marketing @BAT

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London, GB

Owner of the global Learning and Development portfolio with focus on functional skills for Marketing. Leading global flagship programme, designed with the vision to upskill BAT marketers with digital marketing skills and develop future-facing digital marketing capabilities. I am also the owner of the global L&D community of professionals in BAT, the purpose of which is to inspire, upskill, connect, share best practices, and provide peer support.

EDUCATION

2005 — 2009

University of Westminster

(2:1 class), Bachelor of Science (Honours) in Economics

SKILLS

Flexible (Easily Pick Up New Things)SegmentationMarketingMarketing ManagementMarket AnalysisBrand ManagementEnglishBrand EquityMarketing ResearchForecastingHighly Responsible, Energetic and Keen to Exceed ExpectationsMarket PlanningEffective Stakeholder ManagementCustomer InsightExcellent Communication Skills (in English/ Russian)FmcgMarket ResearchGood Team- Working SkillsTrade MarketingShopper Marketing

ABOUT DANA ABU SHAKRA

Results-driven professional with global experience in Marketing and Learning and Development.Passionate about my current role of Global L&D Manager at BAT, where I lead a portfolio of marketing-focused learning programmes that drive capability and growth.I’m always keen to collaborate and exchange ideas on topics such as Future of L&D, Capability Building, Community Development, and Creating a Culture of Continuous Learning.Outside of work, I am actively curious about these topics: Creativity, Behavioural Science, Brand Building, and Fashion.

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Dana abu Shakra — Functional Future Capabilities Development Manager for Marketing at BAT in London, GB | Unifers