Dan Wilson
Global Creative Director - Ux and Visual Design @Philip Morris International
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WORK HISTORY
Global Creative Director - Ux and Visual Design @Philip Morris International
Develop, communicate and execute global UX and visual design strategy across entire IQOS platform- Provide leadership, direction and mentorship; lead creative and holistic thinking across diverse product releases, platforms and devices- Build, lead, grow and mentor a highly collaborative cross-discipline global design studio- Design and deliver engaging, relevant product experiences that meet both consumer and organisational needs, to budget and multiple global release timeframes- Integrate UX, UI and consumer insight best practices into development teams- Drive consumer data and evidence-led decision/policy making into wider IQOS organisation.
EDUCATION
Cardiff University / Prifysgol Caerdydd
Bachelor of Science - BS, Computer Science
University of Houston
master's degree (MSc)
SKILLS
ABOUT DAN WILSON
With over 15 years experience in creative and design leadership, my focus has always been utilising consumer data to influence design.Using this principle, I have successfully managed and executed global award-winning projects across multiple platforms, channels and industry sectors, including FMCG, B2B, B2C and have expertise in regulated markets - eg financial services.In my recent roles as global creative lead of UX and Visual Design, I\'ve built and lead global, in-house and agency hybrid cross-functional teams of designers, design architects, design researchers. My focus has always been user data defining design choices and creating a close partnership with development team partners to deliver innovative and user-centric digital solutions - locked onto consumer data and metrics meet the end user expectation.
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