Daniel Wells
Head of Ecommerce @Fairline
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WORK HISTORY
Head of Ecommerce @Fairline
Ipswich, GB
At Fairline, I led the digital transformation of the luxury ecommerce and marketing operations, owning the full P&L for the ecommerce channel and managing a marketing and tech budget. I built and scaled a cross-functional team of six, driving a 20% year-on-year revenue increase through targeted SEO, PPC, and CRO initiatives delivering a 6.2x ROAS. I also rebuilt the Martech stack to improve attribution and tracking, enhanced mobile UX to boost conversions, and partnered across logistics and product teams to streamline customer experience. I regularly reported board-level insights on digital performance and growth opportunities.
EDUCATION
University of Northampton
BSc (Hons) Computing (Internet Technology), Computer Science
ABOUT DANIEL WELLS
I’m an ecommerce and digital strategy leader with decades of experience driving growth…
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