Dan Wilkinson
Ppc Marketing Consultant @Smarter Analytics
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WORK HISTORY
Ppc Marketing Consultant @Smarter Analytics
With a very strong focus on pay-per-click and conversion optimisation, we believe that we can solve the digital marketing problems of most businesses.In every Pay Per Click network, we are able to carefully profile your target audience and show your adverts to people based on: What they are searching for on Google (are they actively looking for you), What they are interested in, Who they are (demographics, job roles, position, wealth etc), What they are in the market for, what they are looking to buy, What web pages they have visited that are relevant to your business Have they previously visited you, Do they \"Look Like\" your existing client base.This is an extensive and impressive set of targeting abilities that can reach people almost anywhere on the internet. We can show your adverts on: Facebook, Linkedin, Google Search engine, Google Display Network (which also show on large networks such as Linkedin, Ebay & newspaper sites), YouTube (the worlds second largest search engine), Bing, Twitter,Just look on the top right hand side of this page, you will likely find a banner advert served by The Google display network onto Linkedin.The PPC networks are great for finding the right people at a small cost. The part of this system that can either make or break the success of your campaigns is the quality of the page that you send them to after they click your advert. This is definitely something worth optimising. This is called Conversion Rate Optimisation.In CRO we use analytical data and test results to form hypothesis for further data gathering by using: Analytics Heatmaps Virtual Website Optimizer (VWO) Optimizely Neuromarketing studies Psychology Persuasion tactics + many more points of reference.By combining PPC & Conversion Optimisation to this level will expose all of your digital marketing problems allowing you to get them fixed making for more prosperity in the future.
EDUCATION
Google Partners
Google Partners Badge, Google Adwords Endorsed Partner Company
Web Savvy's "Agency Savvy" With Mike Rhodes
Agency Savvy Completion & Mastermind Member, Digital Marketing Agency Growth
Google Certification Program
Google Qualified Individual, Google Adwords
Perry Marshal & Associates
Roundtable Member & Mastermind, Digital Marketing, PPC, Facebook Ads
SKILLS
ABOUT DAN WILKINSON
Pro-PPC devise clever, targeted PPC campaigns that gain engagement and response within budget, what’s more is that Dan and Joanne make PPC easy to understand and make every effort to get to know our business thus identifying and interpreting our business need. In 2014 we invited Dan to present at our annual Auction House UK conference, Dan’s knowledge and insights around digital marketing PPC allowed our auctioneers to really understand this highly technical form of marketing. Pro-PPC are now and will remain our recommended supplier of PPC services and I would have no hesitation in recommending their services\"Martin Cunningham MNAEA - Director at Auction House OnlineAugust 22, 2014-Hi I\'m Dan—I am a \'Pay per click\' & \'Conversion Rate Optimisation\' expert & public speaker. PPC & CRO boffin for short.I consult with businesses wanting to grow their online presence with a predictable & measurable system that can be managed. While achieving this, we like to make sure their online campaigns are as successful and profitable as possible. I use PPC & CRO to achieve just this.You see, PPC is all about getting the right people to click onto your website, whilst excluding irrelevant people. CRO however is all about optimising your website & landing pages to ensure that every relevant & in market visitor to your website is able to convert with confidence into a customer or lead.When you combine PPC & CRO with your content, you will make a positively significant impact on your business goals. → → We Are Offering Free 30 Minute PPC & CRO Consultations ← ←Please connect with me, visit pro-ppc.co.uk, message me on Linkedin, or call me on 01•••••••81 to arrange your free PPC & CRO consultation. If you have not done any PPC or CRO, please do not worry. We can have a look at your website and discuss possibilities.If you are already showing PPC adverts (any network) and / or have had some web optimisation done, I can audit these for you.
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