Dan Murray-Scott
Digital Marketing Manager @Cosmetic Digital
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WORK HISTORY
Digital Marketing Manager @Cosmetic Digital
Nottingham, GB
In my current role, I oversee a small but agile marketing team of five, where I’m responsible for managing workloads, monitoring performance, and ensuring client strategies deliver measurable results across SEO, Google Ads, social media, and paid social. I conduct regular client reviews (Red flag reports) — typically every three months — including one-to-one sessions to evaluate performance, adjust strategy, and build strong relationships.I\'ve taken a particular interest in AI and AGI, not just as a tool, but as a foundation for transforming how we work. I\'ve developed custom GPTs and AI agents to streamline workflows across content generation, reporting, competitor analysis, and data sourcing — making complex processes faster, more consistent, and easier for the team to execute.I also prioritise team wellbeing and operational flexibility. After trialling and proving the value of hybrid working myself, I successfully introduced it across the team, giving members more autonomy over their assigned strategies while maintaining accountability and performance.
EDUCATION
MiniMBA
Mini MBA, Marketing
Ratcliffe College
Business Studies, Information & Communications Technology and Design & Technology
ABOUT DAN MURRAY-SCOTT
I\'m a strategic digital marketer with 5 years of hands-on agency experience across SEO, Google Ads, WordPress, tracking, social ads, social media, and email marketing. I specialise in running performance-focused campaigns and improving internal processes to drive better results.I’ve managed Google Ads campaigns with budgets of up to achieving ROAS as high as 700% within the dental and aesthetic sectors.I recently completed the Mini MBA in Marketing by Mark Ritson, which deepened my knowledge of brand strategy, segmentation, and positioning.Right now, I’m developing internal AI tools using custom GPTs to automate SEO tasks, enhance strategic planning, and streamline workflows. These tools have already improved task completion efficiency by an average of 40%, saving time across the team and allowing us to deliver more value to our clients.
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