Dan Marrazza
Director of Digital Strategy @Pro Football Hall Of Fame
Signup · Get unlimited contacts
WORK HISTORY
Director of Digital Strategy @Pro Football Hall Of Fame
Canton, OH, US
Currently leading content strategy for all online digital/social platforms for the Pro Football Hall of Fame.* Our team has increased the company’s engagement across social media platforms by more than 400% in the last 22 months.*The Pro Football Hall of Fame now has double the engagement of the other major team sports halls of fame, combined.*Relative to the size of the Hall\'s platforms, the number of people the Hall\'s content\'s reach exceeds that of any team in the NFL on both Twitter and Facebook.*The Hall of Fame\'s social media channels have grown by more than followers in 22 months - started with 1 million and now at just under 1.4 million.*On our strongest platform (Facebook), we grew by new followers in 2023 - more than all 32 NFL teams, combined.*In the past 22 months, the Hall of Fame\'s social media accounts have generated more than one billion impressions, 53 million engagements and a Social Value of more than $41 million.*Have introduced new software and analytics systems to revamp the strategies the Hall of Fame uses to track performance and leverage data to better inform decision making.*This new software and analytics have allowed for approaching sponsored content in new ways that have allowed the company to begin pursuing content-only partnerships for the first time.* Have taken the Hall of Fame\'s existing brand pillars and developed a simple, yet detailed brand guide to define online priorities and maintain consistency in brand voice in a way that easily communicates goals across platforms.*Working with internal departments and external vendors to create new video, social and graphic content that appeals to fans and partners alike, fulfills all of the business\'s needs and allows for high engagement and consistent revenue growth.*Have led social media collaborations with more than 20 NFL clubs and more than a dozen Hall of Famers, as well as companies like Marvel, Nickelodeon, and GQ, among others.
EDUCATION
Montclair Kimberley Academy
High School Diploma
Ithaca College
Bachelor's degree
ABOUT DAN MARRAZZA
I am a National Emmy-winning digital/social media strategist and content creator with proven track record of developing an executing content strategies for a diverse portfolio of national/international sports brands. This includes having led the online efforts of the first expansion NHL team in the digital age and developing the strategy to launch the social media efforts for the first legal mobile sportsbook in the history of the United States. Within my three most recent roles, I have worked with three different types of sports businesses, with completely different brands, with three completely different team structures, with a common theme of all three of my teams leading their peers in social media engagement.*At the Pro Football Hall of Fame, our engagement has grown more than 400% in the last 22 months. It is now more than double the total engagements of all of the other major sports\' Halls of Fame, combined.*At DraftKings, our team generated more engagement on social media than any legal mobile sportsbook in the United States.*With the Vegas Golden Knights, our team led all NHL teams in engagement, starting before our team played its first game. At our height, we had more monthly Twitter engagements than the second and third ranked teams in the NHL, combined. Additionally, I have freelanced, held seasonal contract roles and internships in a variety of places, specifically in and around pro hockey. They include. NHL.com: Seasonal Web Producer NBCOlympics.com: Seasonal Hockey Web Producer (Sochi Olympics) Sports Illustrated: Freelance Hockey Reporter ESPN: Freelance Hockey Reporter NY Times: Freelance Hockey Reporter The Hockey News: Freelance Hockey Reporter Tampa Bay Lightning: Communications Graduate Assistant Adirondack Phantoms (AHL): Communications Intern Charlotte Checkers (AHL): Digital Content Intern Trenton Devils (ECHL): Communications & Social Media Intern Fischler Hockey Services: Interned under famed hockey writer/broadcaster, Stan Fischler To reach me for questions, inquiries or if you are interested in either utilizing my services or plain old networking, please reach out at d••••••••@gmail.com.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.