Darshan Gor

Ad Operations & Programmatic Coordinator @Adapt Media Inc.

Toronto, ON, CA

Implement, manage, and optimize direct DOOH campaigns on BroadSign Control, ensuring they align with client goals and objectives.• Monitor campaign performance, analyze data, and provide actionable insights to enhance overall campaign effectiveness by preparing mid & post-campaign reports. • Collaborate with internal teams and SSPs like Hivestack, Vistar Media, Place Exchange, & BroadSign, to approve programmatic creatives and set up PMPs across all platforms. • Generate comprehensive reports on revenue generation, and campaign performance to provide key metrics to CRO & COO.• Utilize data-driven insights to make recommendations for optimizations and improvements and maintain accurate venue inventory details.• Working closely with cross-functional teams, including sales, creative, and network partners like Circle K, Reach TV, INEO, & Infoloop Media to drive successful campaign outcomes and act as liaison for Adapt Media. • Assist when required on new business pitches outside of the existing client base and attend sales meetings, industry events, company retreats, and training seminars.Client Portfolio: Air France, BetMGM, Deloitte, IKEA, Land Rover, OLG, Paramount Plus, Ministry of Finance, Uber, among others.