Dan Cedrola
Marketing Campaign Manager @Brightly Software
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WORK HISTORY
Marketing Campaign Manager @Brightly Software
Develop and lead multi-channel outbound and ABM campaigns including prospect, client upsell and cross-sell.• Using channels such as: email, organic and paid social, paid search, display, retargeting, advertising, content syndication, video marketing, SEO and web content and continually refine our process to drive pipeline.• Working with the Events Coordinator to ensure that our webinars and event marketing is coordinated into the campaign plans.• Building positive relationships with our sales teams and ensure that marketing campaigns align and support sales and business objectives.• Collaborate across other business units (Product Management, Services etc.) to ensure the successful execution of campaigns against the quarterly plan.• Ensure consistency of messaging, branding, content, and look-and-feel of external marketing materials.• Analyse, leverage and act on data-driven insights to optimise campaigns for continual improvement.• Develop personas and buyers journey-based nurture programs.• Work in conjunction with external agencies for PR and content that align with campaign objectives.• Routinely report on marketing pipeline, key performance indicators and other performance insights.
EDUCATION
University of Hertfordshire
BA (Hons), Marketing
Herschel Grammar School
GCSE's achieved, 11 A-C
SKILLS
ABOUT DAN CEDROLA
A full mix Marketing professional with over 9 years experience across a number of industries across the UK and abroad, including aviation, automotive, luxury travel, entertainment and gaming. My passion for marketing results in trying to constantly find new ways of engaging and reaching a target audience through multi-channel campaigns and strategies, that end with positive results and return on investment.I have experience across strategy creation and implementation both on a national and international level, branding, event management and marketing, the digital and social media space, advertising, the design and creation of eye-catching and memorable collateral and external supplier management. I am also well-versed in the Adobe Creative Suite, thus reducing the need for outsourced design.Key achievements:• Managed localised marketing campaigns for Ford dealerships in over 12 markets across Europe, Asia Pacific and the Middle East, aligning with brand guidelines set by Ford, from initial concept to execution• Created, developed and fully managed ANZ online and social platforms for All Interactive Entertainment (AIE), Capcom and Bohemia from first principals, through to concept and realisation• Worked on co-branded B2B and B2C marketing and communication campaigns in line with Mercedes and Volvo brand guidelines, alongside working closely with Virgin Atlantic• Constructed the Bohemia Interactive ANZ Facebook page with followers growing from 0 – fans organically in 2 months• Co-ordinated an exhibition stand with bespoke collateral for The Business Airport World Expo within short notice which resulted in the winning of a £50k p.a. contract for Tristar Worldwide
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