Kaitlyn Hockaday

Digital Marketing Manager @Brightly Software

Cary, NC, US

Develop, build, monitor, analyze & report on paid campaign performance across performance marketing channels (Google, Microsoft, LinkedIn, Meta). • Monitor and manage budget pace with a focus on identifying growth opportunities. • Design, create, and report on A/B tests to drive improvements across critical metrics. • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions. • Partner with the data intelligence team to develop dashboards to measure campaign success and inform additional optimization opportunities. • Develop and deliver management reporting materials, reports and presentations. • Support performance marketing landing page conversion rate optimization in UnBounce by partnering with team and agency to idea tests, supporting test build out, and reporting on results. • Work with marketing operations to monitor and improve lead flow and reporting processes.

The University of North Carolina at Chapel Hill

BSBA, Marketing Management and Operations

UNC Kenan-Flagler Business School

Bachelor of Science (BS), Business Administration and Management, General