Damon D
Director of Marketing & Craft Beer Brands @Sleeman Breweries Ltd.
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WORK HISTORY
Director of Marketing & Craft Beer Brands @Sleeman Breweries Ltd.
Guelph, ON, CA
EDUCATION
Queen's University
Sales Leadership
McGill University - Desautels Faculty of Management
Business Innovation
McGill University - Desautels Faculty of Management
Effective Leadership
Bishop's University
HBA, Major Business & Economics
McGill University
Effective Business Presentation Development
SKILLS
ABOUT DAMON D
With 20 years at Sapporo/Sleeman Breweries, I’ve built a career at the intersection of sales, marketing, and brand leadership. From Provincial Sales Manager to Brand Manager, and now Director of Trade Marketing & Regional Craft Beer Brands, I’ve consistently delivered results by building strong teams, powerful brands, and seamless sales-marketing integration. Brand Builder – Spearheaded the rebrand of Pabst Blue Ribbon (PBR), now one of Canada’s fastest-growing and most popular beers—and our largest volume brand. Led the revitalization of Unibroue, an iconic Quebecois legacy beer, now one of the fastest-growing regional craft brands in Quebec. Also played a key role in developing Sapporo into the #1 Asian beer in Canada, approaching hL in annual volume. Sales & Marketing Integration – Directed Ontario’s 3rd largest beverage alcohol portfolio, aligning cross-functional teams to drive growth and execution. Results-Driven Leadership – Delivered 10 consecutive years of national market share growth through strategic planning and execution. Customer-Centric Approach – Managed key accounts across The Beer Store, LCBO, grocery, and on-premise chains, building lasting partnerships and driving category performance.I’m passionate about growing brands, developing people, and creating strategies that win in market. Let’s connect.
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