Dallis Reynolds

Marketing Analyst @PTR Premier Truck Rental

Chicago, IL, US

Analyze marketing performance across Salesforce, GA4, Google Ads, and SEO to deliver clear, actionable insights that drive growth.Partner with the Marketing Technology Manager to identify and close data capture gaps, ensuring full-funnel visibility from lead to revenue.Build and present reports and dashboards that connect marketing activity to business outcomes, enabling leadership to make data-driven decisions.Support campaign optimization by analyzing channel performance, uncovering opportunities, and refining strategies with the digital marketing manager and director.Lead ad hoc marketing analysis projects including SEO performance reviews, competitive pricing studies, and customer trend reporting.Apply a blend of data expertise, marketing strategy, and cross-functional knowledge to bridge the gap between analytics and action.

Albion College

Bachelor's degree

Buchanan High School

9-12