Dallia Herrtage
Vice President Global Media & Operations @Bacardi
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WORK HISTORY
Vice President Global Media & Operations @Bacardi
London, GB
Leading the evolution of Bacardi’s global media ecosystem to drive growth, creativity and effectiveness across a portfolio of iconic brands including Bacardi, Grey Goose, Patron, Bombay Sapphire, St Germain, Martini and Dewars. Built and launched the Bacardi Way of Media — a global framework aligning strategy, planning and measurement across all channels and markets.Partnered with brand, eCommerce and agency teams to deliver omni-channel, full-funnel media solutions that connect creativity, data and performance.Embedded digital transformation and effectiveness frameworks, strengthening visibility, ROI and decision-making across platforms.
EDUCATION
The University of Manchester
BA (Hons)
ABOUT DALLIA HERRTAGE
A global media, digital and innovation leader with an infectious curiosity about what…
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