Dale Richardson
Head of Marketing @Genix Healthcare
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WORK HISTORY
Head of Marketing @Genix Healthcare
Leeds, GB
Lead marketing strategy for a group of 15 dental clinics, overseeing digital, offline and reputation-management initiatives.• Manage all corporate and clinic websites, SEO, PPC and CRO programmes to drive measurable lead generation and patient acquisition.• Implement full-funnel tracking from ad click to CRM, ensuring actionable data and robust reporting across all channels.• Direct designers, videographers and external contractors to produce high-impact creative and trackable offline assets.• Build CRM and inbox automations to improve lead distribution, speed of response and conversion rates.• Recruit and develop marketing talent to fill skill gaps and scale departmental capability.
EDUCATION
York College
National Diploma, ICT
Northumbria University
2.2 Honours, Information Technology & Business Information Technology
SKILLS
ABOUT DALE RICHARDSON
I’m a marketing technologist and growth strategist passionate about building scalable…
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