Dale Clifton
Senior Director, Client Insights Lead @Circana
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WORK HISTORY
Senior Director, Client Insights Lead @Circana
Springdale, AR, US
Helped win the Tyson Foods enterprise partnership — co-led the pursuit team, and became the Client Insights Lead once we landed it-$1.89M in incremental revenue driven through new solutions, expanded contracts, and pilots that converted to full engagements- Onsite at Tyson’s headquarters for 2+ years — embedded across corporate strategy, innovation, and category management. Not a vendor. A partner- Own the quarterly business review package for senior leadership — market data and Circana analytics turned into the decks that go to Tyson’s executive team.
EDUCATION
University of Arkansas - Sam M. Walton College of Business
Master of Business Administration (MBA), Retail
University of North Florida
Bachelor of Business Administration, Management
SKILLS
ABOUT DALE CLIFTON
Twenty years ago I was pulling syndicated data reports for retail clients. Today I’m the person in the room who turns that data into the story that moves a board of directors.Most of my career has been spent embedded inside client organizations. Not as a vendor dropping off decks, but as the person who knows enough about their business to actually be useful. At Circana I helped win the Tyson Foods enterprise partnership and have been onsite at their headquarters for two years, translating market data and competitive trends into the narratives that inform executive decisions. That work has driven $1.89M in incremental revenue and counting.For five years at IRI, I was the insights and thought leadership partner for brands like Coca-Cola, Kellogg, Mars, Mondelez, and SC Johnson. At Nielsen before that, I renewed a Family Dollar contract for five years with a $1M+ increase. No competitive RFP. Just a client who trusted the relationship.I founded VALOR, Circana\'s Veterans Business Resource Group, which now has 50+ active members. Four years running my performance rating has been \"Consistently Exceeding Expectations.\" Both reflect the same instinct — show up, build something, earn it.
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