Dale Kaszycki
Senior Marketing Demand Generation Manager @Arm
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Demand Generation Manager @Arm
Cambridge, GB
Led integrated marketing programs across EMEA,APAC and USA, partnering with Sales, PMM, Field, Digital/Creative and Marketing Ops to deliver quarterly priorities across segments and products.• Built content-to-campaign engines (blogs, reports/white papers, customer/partner case studies, infographics, video) mapped to the buyer journey and deployed across channels.•Produced Arm’s best-performing organic video of the year via Formula 1 partnership storytelling (717,849 views; watch hours; 810,272 impressions; 16,840 engagements) with Sky F1 visibility.•Implemented Samsung ABM initiatives, aligning messaging and assets across exec stakeholders and cross-functional teams.
EDUCATION
Anglia Ruskin University
CIM Professional diploma, Marketing
CIM | The Chartered Institute of Marketing
MCIM, Professional diploma
University of Hertfordshire
BA (Hons), Marketing; Environmental management Consumer marketing
Squared Online
Google-Backed Digital Marketing Accreditation
SKILLS
ABOUT DALE KASZYCKI
I’m an integrated marketing leader with 10+ years in high-tech, building campaigns that connect strategy to execution across the full customer journey — from thought leadership and ABM to partner storytelling, field activation, and digital performance.At Arm, I’ve led cross-functional programs with senior stakeholders across product, sales, comms, digital, and partners in EMEA, the US, and Asia — often in high ambiguity, “fly-the-plane-while-building-it” environments.Recent highlight: produced Arm’s best-performing organic video of the year through our Formula 1 partnership storytelling (717,849 views; watch hours; 810,272 impressions; 16,840 engagements), alongside always-on content engines (blogs, reports, customer/partner case studies, infographics, video) mapped to the buyer journey.I’m now targeting Marketing Director / Senior Integrated Marketing roles in enterprise SaaS (including industry cloud), where I can build high-performing teams and integrated programs that drive measurable outcomes.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.