Daisy Lyons
Event Marketing and Communications Manager @Steel Media Ltd
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WORK HISTORY
Event Marketing and Communications Manager @Steel Media Ltd
Lead the planning and execution of promotional strategy for Steel Media’s global B2B events, including the Pocket Gamer Connects conference series, awards, and related initiatives.• Drive international promotion of Pocket Gamer Connects, growing brand visibility and engagement across global markets.• Lead a small marketing team and collaborate with sales, editorial, and event teams to boost ticket sales and awareness.• Spearhead marketing launches in new territories such as China, South Korea, and Spain, adapting campaigns for local audiences.• Oversee development and execution of multi-channel marketing campaigns, including email, social, PR, and content marketing.• Project lead on the Aurora Initiative, celebrating women and non-binary professionals in the games industry.• Manage global media partnerships, sponsorship marketing deliverables, and event ticketing through Eventbrite.• Track and analyse campaign performance to optimise future strategies and audience growth.
EDUCATION
South Gloucestershire and Stroud College
NCFE Level 2 Certificate, Improving Personal Exercise, Health and Nutrition
Bath College
(NCFE CACHE) Level 2 Certificate, Understanding Mental Health First Aid and Mental Health Advocacy in the Workplace
Bath Spa University
Click Start , Creative Digital Skills
South East Essex College
BTEC First, Performing Arts (Acting)
University of the West of England
Master of Sciences (MSc), Events Management
Kingston University
Bachelor of Arts with Honours (BA Hons), Drama and Film Studies
South Gloucestershire and Stroud College
TQUK Level 2 Certificate, Understanding Nutrition and Health
South Gloucestershire and Stroud College
(RQF) Level 2 Certificate, Equality and Diversity
James Hornsby High School
High School, GCSE & GNVQ
NCRQ National Compliance and Risk Qualifications
(RQF) Level 3, Safety for Managers
South East Essex College
BTEC National, Performing Arts (Acting)
SKILLS
ABOUT DAISY LYONS
My career didn’t start in a boardroom; it started in the theatre. Before moving…
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