Daina Middleton

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAINA MIDDLETON

Daina Middleton is a former CEO and CMO, and current board member and advisor, strategy consultant, and growth architect with expertise in growing technology and services organizations. She has successfully grown and exited several marketing services businesses. Her success is fueled by focusing on creating market categories, driving thought leadership through partnerships and experiences, cultivating company culture and executing operational excellence. Believing culture is the competitive advantage, Daina is currently creating culture transformations, inclusive leadership, and company purpose-driven strategies for businesses who wish to create better outcomes for all stakeholders.Daina has rapidly grown businesses in highly competitive complex environments that demand continuous evolution and innovation. She began her career by spending 16 years at Hewlett-Packard Company which provided her with an enduring foundation in managing global teams, establishing new branded categories (including consumables), pioneering digital marketing, building company culture, and delivering results across complex, highly-matrixed organizations. Most recently, Daina was the transformational CEO of Ansira, a century-old private equity backed marketing technology and services firm. Daina established a 3-5-year differentiated company strategy and cascading milestones; created the M&A strategy and plan (executing 4 transactions); and unified a culture spread over 14 geographic locations segregated from legacy companies. She implemented a number of operational processes to enable scale and accelerate profitability, including transitioning engineering to Agile. After onboarding her successor, she recently transitioned to Ansira\'s board of directors and serves as Vice Chair.Daina also serves as an independent director of public company Marin Software. She is the recipient of numerous awards and honors. She is also a prolific public speaker and published author: Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage; Wiley, 2013; and Grace Meets Grit: How to bring out the Remarkable Courageous Leader Within; Bibleomotion, 2016.