David Graham
Fractional Head of Sales @Sader
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WORK HISTORY
Fractional Head of Sales @Sader
London, GB
Helping B2B consultants win $10k -$100k clients in 3 months via LinkedIn and cold email outbound campaigns.Track Record:* UCEA Private Family Office books 40 calls a week using our cold email service.* Greg Cowan from NAWOC has the largest pipeline he has ever had in any management consulting business using LinkedIn and cold email.* Tim Benson used LinkedIn to retarget warm leads in his funnel and closed $2m of new business in 6 weeks.* Join 100+ other clients who have all seen success using LinkedIn and cold email prospecting and sales development systems.
EDUCATION
Royal Air force
Electronic Engineering
ABOUT DAVID GRAHAM
I develop sales teams & strategy to deliver performance & bottom line results; clients include: Telecommunications – Vodafone, BT, Lucent, Alcatel, Turkcell Hi-Tec – AWS, Dell, SAP, Lenovo, Capgemini, Epicor, Sage Financial – Old Mutual, Yorkshire Building Society Channel/Distribution/Resellers –Tech Data, CCS Media Commercial – BSI, IGT, Sky, Sony, Syngenta I am often employed to fix sales challenges: Move the sales professionals from a discount selling approach to value-based selling. Help sales professionals gain new CXO contacts & influence the customers buying process & /or get involved earlier in the sales process. Help organisations to implement a sales framework, to be used by new starters, which focuses on customers that fit within their ‘ideal customer’ profile. Sales coaching with sales management. Reinforcing sales skills via workshops. Providing consultancy to analyse areas of sales analysis, revenue leakage & determining the revenue which is potentially missing. KEY ACHIEVEMENTS: Vodafone –Sales development & management coaching leading to an increased sales performance of 34.4% IGT – New sales methodology, designed & rolled out worldwide, resulted in an increase in sales performance. Sphinx – Sales development & sales coaching for management. Leading to an increase in sales forecast accuracy of over 30%, & an increase in revenues of 18%. Software company - Led the transition from discount selling to value selling. Resulted in an increase of the sales pipeline of over 30%, additional CXO contacts outside of the normal contact sphere & increase in closed business by 10%+ Wealth management company – Developed the softer sales skills for staff when engaging with high net worth individuals. Led to increased closes & an improvement in the quantity & quality of engagements which exceeded £10 million. Check out my 95+ recommendations & projects d••••••••@thecustomerexperience.co.uk
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