Danielle Gamage
Social Media Manager @Paired
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WORK HISTORY
Social Media Manager @Paired
Managing Paired\'s social media channels, including Instagram and TikTok. In just 6 months, I\'ve had a big impact on key Instagram metrics to help grow our brand, increase awareness and build a community on social. Gained 30k new followers Improved engagement rate from 1.1% to 3.5% Increased organic impressions by +66% Increased organic engagements by +93% Increased organic video views by +64% In this role I am responsible for strategy, content planning, creative content, scheduling, influencer relations and briefs, community management, performance analytics and reporting. The key focus for my role is to grow the brand\'s presence on the platforms and create a community of people looking to improve their relationship; to be happier and healthier. I do this by continuously reinventing our content strategy and staying on top of trends and audience insights to better inform our social content.
EDUCATION
North Oxfordshire Academy
A Levels, English, Media and Business
Bournemouth University
Marketing Communications (BA), 1st Class Honours - Achieved
ABOUT DANIELLE GAMAGE
In-house and Freelance Social Media Manager, with a love for content, brand and creator marketing! I’m a passionate Social Creative specialising in social media management and content optimisation, staying ‘close to culture’ and marketing ‘for the now’. After leading social teams at Lounge, and growing organic followings by 100k for Grenade, today, you’ll find me as SMM for Paired, the #1 app for couples looking to strengthen their connection, and as a freelancer with multiple clients from various industries! I’ve always been a highly ambitious marketer; receiving a fully-funded scholarship to work in New York as a Media Specialist in 2015, and leading my first team (of 20+ v|bloggers) as Content Editor in 2017, where I was named the BU Blogger of the Year in 2018. I’ve also enjoyed working on-set with influencers like Diversity for Grenade, and Fred Sirieix from First Dates for G’Vine, shooting all BTS and social content, as well as having multiple publications in The Drum.
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