Daniela Cantú
Marketing Activation Manager @Real American Beer
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WORK HISTORY
Marketing Activation Manager @Real American Beer
Own how Real American Beer shows up in the real world — across retail, on-premise, and large-scale events• Lead strategy and execution for national activation platforms (including RAF), aligning sales, partnerships, and marketing• Build scalable activation systems (bars, merch, signage, experiential) for consistent execution across markets• Partner with sales and distributors to prioritize activations based on case commitments and revenue impact• Manage budgets and implement forward-looking planning to reduce reactive spend and improve efficiency• Oversee vendors and production partners end-to-end, from concept through in-market execution• Support DTC and e-commerce operations, including fulfillment workflows and customer journey planning• Establish KPI tracking across activations to measure performance and inform future strategy• Lead on-site execution to ensure high-quality brand presence and seamless operations
EDUCATION
Quinnipiac University
Bachelor of Arts (BA) - Cum Laude, Mass Communication/Media Studies, Marketing
ABOUT DANIELA CANTÚ
Experiential & Brand Activation Marketing
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