Cyrine Cayot
Head of Marketing and Communication @Philippe Tayac Pâtisserie
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WORK HISTORY
Head of Marketing and Communication @Philippe Tayac Pâtisserie
Nice, FR
Leading the marketing and communication strategy for Maison Philippe Tayac.My mission : reveal the brand’s unique identity, define its positioning, and support its growth._Defining and implementing the overall brand strategy_Overseeing brand and communication strategy_Managing brand presence across all channels (physical & digital)_Leading editorial, visual, and event-driven communication_Managing the communications team (community manager, communications officer, apprentices, external partners)_Coordinating product launches and 360° brand activations_Handling press relations, influencer campaigns & brand partnerships_Boosting visibility and building national brand awareness
EDUCATION
Sup de Luxe
MBA spécialisé, Marketing du luxe
EIML Paris
Responsable Marketing et Communication Interactive, Marketing du Luxe
ABOUT CYRINE CAYOT
I operate at the intersection of luxury strategy, brand architecture and long-term…
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