Cynthia Spears
Digital Marketing Specialist @Richardson Rfpd
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WORK HISTORY
Digital Marketing Specialist @Richardson Rfpd
Design, manage and implement digital marketing programs including paid search marketing, and organic optimization.Analyze and report web marketing program performance: provide recommendations and results for improvement and new programs.Manage Social Media program.Manage Eloqua automated marketing program.Manage banner ad campaigns.Analyze, prepare and distribute of Google Analytics reports.Maintain web page updates.Coordinate marketing updates for multi-language pages.Develop HTML email campaigns and landing pages.Knowledgeable in Social Media, HTML, CSS, Sharepoint, Flash, Google Adwords, and Google Analytics. Eloqua certified.Additional responsibilities include:Managing advertising calendar and budget. Includes negotiating media buys.Manage co-operative marketing campaigns with partnersMaintain literature library for sales support, manage the print production of new marketing collateralPlay a key role in coordination of trade shows and training eventsOther:Organize and manage volunteer program for our Geneva headquarters office.Organize company morale activities such as baseball and hockey ticket drawings, company picnic, holiday parties and contests.
EDUCATION
Waubonsee Community College
HTML
Columbia Basin College
Associates of Science
SKILLS
ABOUT CYNTHIA SPEARS
Marketing Specialist with significant experience in all areas of marketing…
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