Cynthia Lane
Marketing Analyst Budget, Finance & Procurement @Formerly Cyxtera Now Csquare
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WORK HISTORY
Marketing Analyst Budget, Finance & Procurement @Formerly Cyxtera Now Csquare
TX, US
Served as a core member of the Marketing leadership team of 6, administering budgets and forecasts, maintaining financial compliance, and reporting directly to the Chief Marketing Officer.
ABOUT CYNTHIA LANE
As a Marketing Analyst at Cyxtera Technologies, I leverage my expertise in finance, budget, and procurement to support the Marketing and Product Strategy team with effective planning, reporting, and compliance. I manage budgets and expenses ranging from $5K to $1.5M related to various marketing initiatives, and I am responsible for sourcing and onboarding new vendors as well as data entry into SAP system. With over 10 years of experience in the financial services industry, I have a strong understanding of the market trends, customer needs, and regulatory requirements that influence marketing strategy and corporate operations. I also excel at managing client relationships, executive support, communications, and stakeholder engagement across multiple domains. I have successfully implemented strategic and operational programs that enhanced the efficiency, quality, and delivery of marketing services and products.
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