Cynthia Babb
Sr Product Marketing Manager @Honeywell Life Sciences
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WORK HISTORY
Sr Product Marketing Manager @Honeywell Life Sciences
Hamilton, NJ, US
Product Marketing: I manage & execute marketing initiatives for Honeywell\'s (formerly Sparta Systems) SaaS and on-premise products and solutions for the Connected Life Sciences, as well as various executive leadership initiatives, creating messaging, positioning, and enablement assets to support these plans. I collaborate with Product Management and Services teams to develop assets that support a dynamic release cycle, including eBooks, webinars, and video content. I also collaborate with Product Management, Sales and Subject Matter Experts to deliver content that support product releases, brand awareness, competitive intelligence, and lead generation efforts.
EDUCATION
Rutgers Business School
Mini-MBA, Business Essentials
California Polytechnic State University-San Luis Obispo
Bachelor of Science, Electronic Engineering
SKILLS
ABOUT CYNTHIA BABB
Experienced Product Marketing professional with a demonstrated history of working in the enterprise software and wireless communications industries. Strong marketing professional skilled in Marketing Management, Enterprise Software, Messaging, Customer Relationship Management (CRM), and Go-to-market Strategy.
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