Cynthia Babb

Sr Product Marketing Manager @Honeywell Life Sciences

Princeton, NJ, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2013 — Present

Sr Product Marketing Manager @Honeywell Life Sciences

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Hamilton, NJ, US

Product Marketing: I manage & execute marketing initiatives for Honeywell\'s (formerly Sparta Systems) SaaS and on-premise products and solutions for the Connected Life Sciences, as well as various executive leadership initiatives, creating messaging, positioning, and enablement assets to support these plans. I collaborate with Product Management and Services teams to develop assets that support a dynamic release cycle, including eBooks, webinars, and video content. I also collaborate with Product Management, Sales and Subject Matter Experts to deliver content that support product releases, brand awareness, competitive intelligence, and lead generation efforts.

EDUCATION

N/A

Rutgers Business School

Mini-MBA, Business Essentials

1988 — 1993

California Polytechnic State University-San Luis Obispo

Bachelor of Science, Electronic Engineering

SKILLS

ManagementGo-to-Market StrategyMarketoSoftware as a Service (Saas)Cloud ComputingLead GenerationMarketingCustomer Relationship Management (Crm)Sales EnablementB2bCamtasiaMessagingProduct MarketingMarketing CommunicationsEnterprise SoftwareLeadershipSaasDemand GenerationProduct DevelopmentMarketing ManagementCrm

ABOUT CYNTHIA BABB

Experienced Product Marketing professional with a demonstrated history of working in the enterprise software and wireless communications industries. Strong marketing professional skilled in Marketing Management, Enterprise Software, Messaging, Customer Relationship Management (CRM), and Go-to-market Strategy.

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