Curtiss Olsen

Director, Editorial Services & Content Strategist @Mufg Union Bank, N.A

San Francisco County, CA, US

Lead content strategy collaboratively alongside the Managing Director, Enterprise Internal Communications for MUFG in the Americas, in efforts to increase overall employee engagement and performance. Direct day-to-day production and curate valuable content for Bridge, a social mobile employee intranet platform serving the MUFG Americas employees in North, Central, and South America.\\\\n\\\\nHelped create and analyze / utilize reports to measure content effectiveness on Bridge employee intranet; set target metrics for quantitative (traffic and use of reporting tools) and qualitative (employee sentiment and engagement) and implement processes to ensure these targets are consistently met.\\\\n\\\\nEstablish brand guidelines and tone for Bridge, including initiating and sustaining a clear and consistent voice, and setting high standards for content quality and relevance. Provide guidance and train staff and leaders on content development and presentation.\\\\n\\\\nCreated an end-to-end intranet editorial process, including the generation of an editorial calendar and two style guides: one for content owners and one for the internal communications team.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Pepperdine University

Bachelor of Arts