Crystal Marie Grant McDaniels
Senior Manager, Product Marketing & Acquisition (B2b) @Duke Energy Corporation
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WORK HISTORY
Senior Manager, Product Marketing & Acquisition (B2b) @Duke Energy Corporation
Charlotte, NC, US
Short Version: responsible for all business marketing across our six state service footprint - from small businesses to large commercial and industrial business customers. Long Version- Leads a department focused on developing and executing detailed marketing plans for multiple business units that include messaging strategies, channel recommendations, timelines, and budgets- The overall team ensures the marketing, advertising, and creative tactics are aligned to meet the acquisition goals for business energy products and business development marketing efforts- The reach of the Marketing Management team includes product offerings and engagement to Duke Energy regulated customers across all jurisdictions as well as potential non-native customers outside of our jurisdictions who can participate in non-regulated programs. This includes small-to-medium business, and large C&I business customers.This position manages several manager and mid-level direct reports as well as complex strategic program-offer efforts and complex projects, as necessary. This role will maintain a high degree of knowledge and strategic insight on current and new marketing outreach channels.
EDUCATION
Howard University
Bachelor's Degree, Psychology/Theatre
University of Southern California
Master's Degree, Communication Management
SKILLS
ABOUT CRYSTAL MARIE GRANT MCDANIELS
I lead a business marketing group that supported over $706 MM in revenue in 2024.I took a really fun path here:)- 🪖Military brat -> High School in South Carolina -> published at age 17 in the local newspaper -> learned that even a single voice can have a real impact- to DC -> Degree from Howard University in psychology and theater -> learned why humans do what we do and how to tell good stories- to LA -> Americorps volunteer at a middle school -> learned that the time is always right to help make the world more fair and equal, especially for our kids- back to DC -> 🧰 at the Boys & Girls Clubs of Greater Washington (requested funding from city council / drove the bus to pick up kids / everything in between)-> learned that no task is too small when connected to a larger purpose- back to LA - Master\'s in Marketing from University of Southern California -> learned the business of marketing /communicating to consumers- 🧰 at creative agencies, PR agencies, & marketing agencies marketing everything (legal) under the sun from Sun-Maid raisins to Kilz Paint- to Charlotte aka the Queen City! Currently, a B2B marketing leader, nationwide marketing speaker, and a writer in the wee hours of the morning while my kids are still asleep.(Some of that is at CrystalMarie.com) My most cherished skills are my ability to- develop and communicate new ideas- check and adjust based on new information- collaborate with others who are different from myself- radically include the customer and the colleague who may be ignored or misunderstood by othersHappy to connect here and learn about you!
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