Crystal Zhou
Product Marketing Manager @Hastee - A Zellis Company
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WORK HISTORY
Product Marketing Manager @Hastee - A Zellis Company
London, GB
EDUCATION
Loughborough University
Master of Science (MSc), Marketing
CIPR Qualifications
Professional Diploma, Public Relations
SKILLS
ABOUT CRYSTAL ZHOU
Commercially minded B2B marketing leader with 10+ years’ experience across automotive and tech in EMEA and APAC. I turn complex platforms and data solutions into clear, customer-ready stories that drive growth, build reputation and strengthen customer relationships.My experience spans growth marketing, product positioning, PR and global communications. I’ve delivered measurable outcomes in demand generation, sales enablement, brand building and thought leadership, partnering closely with Sales, Account, Product and senior leadership teams. Selected results include- Generated 600+ qualified opportunities annually, contributing to a substantial pipeline with deal sizes of $500k to $2m- Onboarded 50+ partners across 8 markets in 12 months through structured positioning and activation events- Designed and led a global events strategy and framework with on-brand assets, delivering 30+ flagship events annually- Led a global rebrand and reputation programme, delivering 100+ media features per year - Designed and executed go-to-market plans, launching six solutions across countries Hands-on from strategy through execution, I use data and insight to focus on what works, refine quickly and make marketing accountable. I am experienced in sensitive communications (M&A, change, executive profiling) and committed to inclusive, audience-first storytelling.
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