Crystal Jackson

WORK HISTORY

EDUCATION

SKILLS

ABOUT CRYSTAL JACKSON

I’m a Chicago-based Director of Social Media & Creative Strategy with 10+ years of experience turning community stories into measurable action—across nonprofits, arts institutions, and mission-driven brands. I live at the intersection of creative vision and digital strategy, helping organizations show up online in ways that feel human, intentional, and deeply aligned with their values. Over the past decade, I’ve led multi-platform campaigns, set digital vision, and built systems for social media that actually support the work—not just chase trends. I’ve partnered with executive directors, founders, and program leaders to align storytelling with fundraising goals, program launches, and community priorities. My sweet spot is translating big, messy ideas into clear content calendars, narrative arcs, and campaigns that drive registrations, donations, sign-ups, and long-term engagement.As Founder & Creative Director of WE Creative Media Group and in leadership roles with Girls Like Me Project, Kehrein Center for the Arts Foundation, and Chappell Communications Group, I’ve:Owned social and digital strategy for organizations centering Black communities, youth, artists, and grassroots movements.Led and mentored creative teams of photographers, designers, writers, and volunteers—creating the structure they needed to do their best work.Championed equity-centered, community-rooted storytelling, pushing past generic brand content to highlight real people, local impact, and nuanced narratives.Used analytics and audience insights to shape content direction, executive decision-making, and broader communications strategy. I’m known for being the person who can sit in a strategic planning meeting in the morning and be on the ground capturing stories that same evening—then turn those moments into campaigns that feel cohesive, intentional, and measurable. I care deeply about community, creative collaboration, and building digital ecosystems that enable teams to sustain great work over time.Core Focus Areas:Community-centered storytelling • Social media & digital strategy • Campaign & narrative development • LinkedIn thought leadership • Event coverage & recaps • Content calendar design • Cross-functional collaboration • Coaching & mentoring emerging creativesI’m excited to connect with organizations and collaborators who are ready to invest in thoughtful, community-rooted digital storytelling—whether that’s through a senior social media role, creative direction, or strategic consulting.