Cristin Riffle-Lash
Partnership Marketing Coordinator @DonorsChoose
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WORK HISTORY
Partnership Marketing Coordinator @DonorsChoose
Atlanta, GA, US
Our partnership team works with generous companies and foundations to help grow the impact DonorsChoose can have on the needs of teachers in the classroom. I support the marketing arm of these efforts helping to raise awareness of the ways teachers can access these funds to enrich learning experiences in their classrooms and get the most out of every funding opportunity available to them. As part of this I coordinate marketing execution, conduct research and build analysis that helps us increase marketing effectiveness, improve future partnerships and deliver insights that help our partnership teams renew our partners for future funding.
EDUCATION
University of Florida
BS, Psychology and Magazine Journalism
ABOUT CRISTIN RIFFLE-LASH
Passionate about storytelling and connecting industry challenges with innovative brands, thought leaders and solutions. Expertise marketing to and supporting sales goals in complex and niche B2B and B2B2C marketplaces. I design marketing programs and deliver content that achieves increased lead generation, customer retention, and brand recognition - especially for financial and technical B2B marketplaces. As a trusted leader within my marketing organizations, I\'ve driven change from traditional marketing approaches to analytical, customer-centric and content driven marketing. Proven ability to lead and execute strategic cross-functional projects that exceed objectives. Specialties: Content Marketing, Lead Generation, Strategic Business Planning and Execution, Product Marketing, Pragmatic Marketing Framework, Customer Engagement and Retention, Sales Support and Activation, Copy writing, Audience Development, Marketing Automation, Brand Management, Digital and Social Media, Marketing Analytics, Marketing Communications, Content Development, SME Coaching, Technical B2B Marketing, B2B Technical Content
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