Crista Schafer
Senior Director of Marketing @Mosaic Flavors Usa
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WORK HISTORY
Senior Director of Marketing @Mosaic Flavors Usa
When Mosaic Flavors was formed through the integration of multiple flavor companies, I was brought in to lead marketing transformation during critical growth phases. My role spans brand strategy, demand generation, CRM implementation, and cross-functional alignment between sales, R&D, and operations.Key Achievements- Spearheaded full rebrand and new website launch, elevating market visibility and boosting engagement from target accounts- Implemented enterprise CRM system for sales, marketing, and service teams, improving efficiency, lead tracking, and customer experience- Launched data-driven campaigns that increased inbound leads
EDUCATION
University of Northern Iowa
Bachelors of Science, Chemistry
University of Iowa
Master (MBA), Business Administration
ABOUT CRISTA SCHAFER
Marketing leader with 15+ years of experience driving growth, brand strategy, and cross-functional alignment in the B2B food and beverage industry. Proven track record in rebranding, go-to-market strategy, CRM implementation, and demand generation that delivers measurable results. Skilled at translating technical capabilities into market-winning stories that accelerate business development. Passionate about mentoring teams, building strategic partnerships, and using data and creativity to elevate brands and capture market share.
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