Craig Todd

Senior Director, Global Campaigns @Workday

McKinney, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2022 — Present

Senior Director, Global Campaigns @Workday

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TX, US

Led global integrated marketing strategy and execution for Workday\'s specialized product portfolio, acting as a \"mini-CMO\" responsible for pipeline impact across regions. Directed a global campaigns team and influenced cross-functional teams spanning Product, Regional, Digital, ABM, Field, and Channel Marketing.

EDUCATION

2000 — 2000

ITIQ

Microsoft Certified Systems Engineer, Microsoft

1992 — 1996

Institute of Marketing Management

Graduate Diploma in Marketing, Marketing/Marketing Management, General

2000 — 2000

ITIQ

Microsoft Certified Database Administrator

1999 — 1999

University of South Africa/Universiteit van Suid-Afrika

Bachelor of Science (BSc), Computer Science and Information Systems

SKILLS

Channel MarketingVendor ManagementRelationship ManagementDirect MarketingMulti-Channel MarketingMarketing StrategySolution SellingMarketing CommunicationsProduct MarketingChannel ManagementManagementBusiness AlliancesProduct ManagementPartner MarketingMarketingSalesforce.comSales EnablementMarket ResearchAffiliate MarketingBudgetsDemand GenerationNew Business DevelopmentMarketing ManagementSalesChannelBusiness DevelopmentDigital MarketingChannel Partners

ABOUT CRAIG TODD

With 20+ years in the technology sector, I am a results-driven Marketing Leader adept at building and scaling high-performance global and virtual teams that consistently exceed pipeline and revenue targets. Over 12 years at Workday, I led diverse global teams responsible for integrated marketing across multiple buying centers and geographies. I bring deep expertise in integrated GTM, ABM, digital marketing, and sales alignment, passionate about empowering teams and leveraging data to drive strategic growth in complex B2B SaaS environments.Actively seeking challenging VP/SVP/Senior Director Marketing roles in high-growth Enterprise SaaS companies focused on scaling marketing operations and driving transformational business impact.

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