Craig Pryde
Founder & CEO @Different Breed
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WORK HISTORY
Founder & CEO @Different Breed
Glasgow, GB
Integrated with and trusted by industry leaders such as the Welsh Rugby Union, Principality Stadium and Mighty Hoopla, Different Breed ® is a fan engagement and audience insights software that delivers Innovative, personalised, fully integrated fan guides that connect with your entire fanbase to reduce support demand, drive sponsorship revenue and turn inclusion into a growth engine.
EDUCATION
New College Lanarkshire
HND, Interactive Media - Web Development
University of the West of Scotland
Bachelor’s Degree, Web And Mobile Development
New College Lanarkshire
HNC, Interactive Media - Web Development
SKILLS
ABOUT CRAIG PRYDE
I am a multi-award-winning software engineer turned Founder.For years, I navigated a world that wasn\'t designed for me. Growing up with Autism and a stammer, I didn\'t just see the barriers to connection—I felt them. That struggle became the fuel for my career.Today, I have channelled that personal drive into Different Breed ®. We treat accessibility not as a box-ticking exercise, but as an engineering challenge. By building robust, scalable technology, we help venues and sports clubs move beyond basic compliance to deliver world-class live experiences for everyone.I’m no longer just navigating the barriers. I’m building the tech to break them down.
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