Craig Middlemas

WORK HISTORY

EDUCATION

SKILLS

ABOUT CRAIG MIDDLEMAS

With more than 15 years dedicated to content creation and marketing strategy, I have played an active role in the conception, development, and execution of events, trade shows, and virtual events of various scales and audiences. Most recently I have worked at bioMérieux creating 360 marketing campaigns and marketing events, producing lead-generating content for medical diagnostic products and software in digital, print, and environmental design with an emphasis on campaign strategy, B2B messaging, and branding. Highlights:• Vision of what a campaign, event, or team can become. Seeing potential can often require some out-of-the-box thinking, unconventional approaches, and adaptability, and this is where I live• Agility to learn new processes, troubleshooting, work cross-functionally, learn new tools of the trade, and work with a variety of different people and personalities• A love of spectacle, which includes every detail. I look for creative ways to increase engagement at each touchpoint. Everything needs to be professional, branded, and thought through• Natural leadership skills within teams and an ability to communicate my vision. I actively look for ways to increase productivity and streamline processes• A firm belief in authentic leadership, mentoring, and coaching as a means of motivating and fostering growth for a successful team dynamic• Experience with a wide variety of mediums, design tools, and design challenges including branding, campaign development, implementation, and evaluationMy unique love for spectacle always sends me down a path of surprise and delight. In no time, my reputation in the office becomes an “out-of-the-box thinker” as I push for eye-catching, non-conventional, creative solutions to marketing challenges. I also started a nationwide phenomenon. Partnering with an accountant friend, we started “The Night of the Running Dead 5k.” This 5k race/walk allowed each runner to register as a human or zombie. Human runners were given a two-minute head start as the ‘zombie horde’ waited to chase after them. This race quickly became a huge success. As the founder, race director, and principal designer, I gained expertise in project management, event planning, social media management, public speaking, leadership, vendor/public relations and so much more. I am proud to say this “monstrous” undertaking raised and donated over for cancer research to the Huntsman Cancer Foundation. Our race was featured in multiple news stories including Time Magazine, Fox News, and even the eye of the Guinness Book of World Records.