Craig Wright
Digital Marketing Manager @EDDY Pump Corporation
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WORK HISTORY
Digital Marketing Manager @EDDY Pump Corporation
El Cajon, CA, US
Increased overall organic website traffic on Eddypump.com and two subsidiary brands by 300-500% year-over-year• Increased overall commercial intent organic website traffic on Eddypump.com by 450% year-over-year• Developed and executed large scale B2B content frameworks, including strategy and calendars for several industrial equipment sites and subsidiary companies• Managed end-to-end digital campaigns, including email marketing, PPC, paid social media, and display advertising, markedly increasing lead flow year over year (+20%)• Leveraged AI tools for automation, content generation, and data analysis.• Oversaw complete website redesign and reoptimization, and used data driven insights to increase conversion rates by over 200%• Wrote and edited subsidiary websites, identifying missed content strategy opportunities and filling gaps with results-driven content
ABOUT CRAIG WRIGHT
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