Craig Ross
Head of Marketing and Propositions @Md Group
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WORK HISTORY
Head of Marketing and Propositions @Md Group
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As Head of Marketing & Propositions, I lead the strategic direction, development and delivery of the Group’s marketing and proposition portfolio across multiple brands.Key contributions- Shape the end-to-end marketing and propositions strategy, ensuring alignment to commercial goals and customer needs- Lead proposition development across Premier Guarantee, LABC Warranty and internal brands, combining insight, market analysis and regulatory expertise- Oversee brand, digital, campaign, PR and internal communications activity to support customer engagement and business growth- Strengthen integration between marketing, commercial and product functions to deliver unified go-to-market strategies- Coach and develop the marketing & propositions team, embedding a data-driven and customer-driven culture.
EDUCATION
University of Chester
Bachelor of Laws (LLB), Law
SKILLS
ABOUT CRAIG ROSS
I am an experienced Marketing & Propositions leader with a proven track record of delivering commercial growth, enhancing customer value, and shaping data‑driven marketing strategies across complex B2B environments. With over a decade spent progressing through marketing, commercial, and proposition roles, I specialise in turning customer and market insight into scalable solutions that strengthen brand position and drive revenue.My career has spanned end‑to‑end marketing leadership, commercial development, proposition design, and the management of multi‑brand portfolios. I excel in leading high‑performing teams, defining clear go‑to‑market strategies, and delivering integrated campaigns that increase awareness, deepen engagement, and support long-term business objectives.Across every role, my focus remains consistent- Developing customer‑centric propositions that meet market need and unlock new opportunities- Building cohesive marketing strategies that deliver measurable results- Leading teams through change, growth, and organisational transformation- Strengthening cross‑functional collaboration between marketing, product, commercial, and executive functions- Combining creativity, data, and commercial insight to deliver meaningful impactI’m passionate about elevating marketing functions, shaping compelling propositions, and delivering outcomes that support both customer value and organisational growth.
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