Craig Morantz

WORK HISTORY

EDUCATION

SKILLS

ABOUT CRAIG MORANTZ

I am an Executive Entrepreneur and turnaround CEO with extensive operations, sales, marketing and product experience in both technology and bricks & mortar businesses. I connect all parts of the business to drive optimal results. As an Executive Entrepreneur I have the ability to utilize two valuable business disciplines that are often seen as conflicting, gut instinct and strategic planning. I leverage vision & instinct to bring about innovation while utilizing financial metrics & process models to measure, execute and iterate. I\'ve founded and sold multiple businesses across varying industries and gained experiences by joining larger companies.I\'m obsessed with client experience. Talking to clients weekly is essential, but I recognize that it all starts with employee experience. So, when it comes to team members my goal is that people want to do a great job, work hard & make things happen not because they feel obligated, but because they don\'t want to let themselves or their team down. This requires an ongoing recruiting, onboarding and employee engagement strategy. My experiences include being the CEO and sole decision maker to being part of executive teams where decision making was by consensus. I\'ve managed teams covering a wide variety of disciplines; manufacturing, product development, engineering, sales, customer service, marketing, production planning, client success and strategic development. I\'m a strong believer that marketing can make or break a company and that all marketing channels need to connect & align with each other as well as product development and sales messaging. Marketing is reinventing itself at a far faster rate than sales and therefore requires a different strategy and thought process.