Craig Lamanna

Director of Marketing, Us @Silhouette Group

New York, NY, US

EMAILS

[email protected]

MOBILE NUMBERS

+12•••••••83

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WORK HISTORY

Jun 2024 — Present

Director of Marketing, Us @Silhouette Group

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New York, NY, US

EDUCATION

N/A

Fashion Institute of Technology

Masters, Marketing Management

N/A

Pace University

Bachelors, Marketing Management

SKILLS

Market ResearchInternational MarketingBrand ManagementMarket PlanningShopper MarketingP&L ManagementCustomer InsightCategorizationConsumer BehaviourFmcgGlobal MarketingBrand EquityPersonal CareAc NielsenMarketing ManagementMarket AnalysisBrand DevelopmentSegmentationTrade MarketingNielsenConsumer ProductsProduct InnovationBrand ArchitectureConsumer InsightMarketing Research

ABOUT CRAIG LAMANNA

Marketing Executive with Retail and Sales Experience:20+ years in CPG and Luxury Goods in both a global and local capacity. Highly motivated with a proven track record of over-delivering growth and profit. Strategic thinker with entrepreneurial spirit and strong leadership and team building skills. International work experience living abroad.· Integrated Marketing· Content Strategy· E-commerce (DTC, B2C, B2B)· P&L Management· Customer Relationship Management· Performance Metrics Analysis· New Product Development· Cross-Functional Collaboration· Training, Sponsorships, Events

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