Michelle Partrick

Na Business Development Manager @Silhouette Group

US

Own North American brand and market expansion for a premium sports eyewear brand, leading go-to-market strategy, distribution, athlete marketing, and cross-functional execution. Responsible for building brand presence from launch through growth, balancing commercial performance with long-term brand positioning.• Launched and scaled the brand in North America, developing the market entry strategy, exclusive retail distribution, and merchandising approach to drive both commercial traction and brand credibility.• Partnered with global headquarters and U.S. based digital agency to localize brand storytelling and execute DTC eCommerce and digital marketing strategies aligned to North American consumer behavior.• Built and activated a focused retail network through market analysis, customized sales and marketing plans, in-store training tools, and targeted product seeding programs.• Led athlete and brand partnerships across mountain sport categories, supporting international campaigns, events, and community activations to strengthen credibility and consumer connection in priority markets.• Served as the primary cross-functional liaison between global brand, marketing, sales, and external partners to ensure cohesive execution across product, marketing, and commercial initiatives.• Developed and executed regional events and partnership strategies across grassroots and prominent global sporting events, engaging core consumers, strengthening brand presence in priority markets, and supporting commercial growth across direct and wholesale channels.

Metropolitan State University of Denver

Human Performance, Dance

University of Colorado Boulder

Kinesiology / Dance