Craig Kossin

EVP, Director of Ux @MRM

Salt Lake City, UT, US

EMAILS

c••••••••@mrm.com

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Sep 2021 — Present

EVP, Director of Ux @MRM

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SKILLS

Customer Experience DesignStrategic PartnershipsCrmDirect MarketingLeadershipSocial Media MarketingDigital StrategyUser Experience TestingLean ManagementEmail MarketingCorporate CommunicationsCustomer Relationship Management (Crm)Online AdvertisingUser Interface PrototypingDigital MarketingMarketing AutomationSEOWeb AnalyticsInteraction DesignIntegrated MarketingStrategyE-CommerceAdvertisingResource ManagementUser ExperienceMarketing StrategySemMulti-Channel MarketingLean Six SigmaInteractive MarketingUser Experience DesignIT ManagementOnline MarketingManagementB2b MarketingMobile MarketingLead Generation

ABOUT CRAIG KOSSIN

Seasoned UX and digital marketing professional with deep experience in strategy, design, operations, and technology solutions for tech, financial services, pharmaceutical and other Fortune 500 companies.Passionate about optimizing B2C and B2B user experiences for greater customer and business value while leading a diverse team of UX strategy, architecture, research, and design professionals who drive digital marketing innovations.Committed to design thinking and lean principles, a champion of accessible and inclusive design, and an experienced UX leader and practitioner.Specialties: UX Leadership, User-Centered Design, Digital Marketing Strategy, Solutions Architecture, Conversion Rate Optimization/Landing Page Optimization (CRO/LPO), Information Architecture, Lean Methods, Inclusive Design, Accessibility Standards

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