Robert Pokrywka
Creative Director @MRM
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WORK HISTORY
Creative Director @MRM
Detroit, MI, US
CLIENTSGeneral Motors, Chevrolet, GMC, Buick, McDonald\'sRESPONSIBILITIES• Lead, inspire and mentor a group of writers and art directors responsible for three different brands (Chevrolet, GMC, Buick)• Work with creative, strategy, and business leadership to create compelling insight-driven 1:1 ownership communications• Led and maintained transition to Adobe Campaign for CLM owner communications• Manage resources and maintain distinct brand voices• Oversee all aspects of production• Develop high-level business presentations, including new business RFPs, and high-level cross-brand initiativesHighlights• Led owner communications for Chevrolet, Buick and GMC• Produced Hummer EV Welcome cadence stream, including a hype video to get owners excited about their first drive• Developed Reese’s Book Club Buick tutorial video • Sold in Buick Wellness initiative (coming soon)
EDUCATION
Sterling Heights Stevenson High School
Diploma
Michigan State University
Bachelor of Arts - BA
Michigan State University
Bachelor of Arts
ABOUT ROBERT POKRYWKA
I AM A LEADER. Someone who others want to follow and knows when to employ both honesty…
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