Craig Greenfield
Head of Global Operations @Media Futures Group
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WORK HISTORY
Head of Global Operations @Media Futures Group
EDUCATION
Northwestern University
MS, Integrated Marketing Communications
University of Iowa
BA, English
ABOUT CRAIG GREENFIELD
Dynamic change agent operating at the intersection of media, marketing, and technology. Currently evolving go-to-market operations for the world\'s most sophisticated advertiser to outperform in the AI era. Focus is on value creation, business process innovation, and driving measurable returns on media investments.Global expertise was developed while scaling a performance marketing agency from 300 to 3,500 teammates across 57 markets. This included co-founding the Intent Lab in partnership with Northwestern University’s Medill School to study consumer intent and digital satisfaction.Skill set combines quantitative and qualitative insights with process optimization to attract the right prospects and enable information-based decisions. Energized by entrepreneurial opportunities to build brands, accelerate growth, and lead multi-disciplinary teams through transformation.
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