Craig Ericsson

Craig Ericsson

Business Development Consultant @Ad Astra

Kansas City, MO, US
MOBILE NUMBERS
+19•••••••65

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WORK HISTORY

Feb 2026 — Present

Business Development Consultant @Ad Astra

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US

Drive pipeline growth by generating and qualifying new sales opportunities through inbound and outbound outreach. Build strong relationships with target institutions by leading first engagements, managing follow-ups, and securing discovery meetings using value-based selling. Consistently meet or exceed quotas for first meetings and SQLs while researching accounts, leveraging social media, and staying current on industry trends. Partner closely with senior sales leadership to transition qualified opportunities and support territory growth through conferences, trade shows, and strategic prospecting

EDUCATION

N/A

Center Senior High

Diploma, General Studies

2008 — 2010

Central Methodist University

Jacksonville State University, Emergency Management

SKILLS

Account ManagementNew Business DevelopmentSolution SellingSales ManagementDirect SalesSellingProduct MarketingKey Account DevelopmentCrmAdvertisingStrategyTeam BuildingCross-Functional Team LeadershipCustomer ServiceManagementTeam LeadershipBusiness DevelopmentSocial MediaSales OperationsMarketing StrategyMicrosoft OfficeNegotiationLead GenerationStrategic PlanningOnline AdvertisingStrategic PartnershipsCoachingSalesMarketingSales ProcessB2bSales PresentationsCold CallingInternational SalesProject ManagementBudgetsSalesforce.comContract NegotiationKey Account ManagementForecasting

ABOUT CRAIG ERICSSON

I’m a career Business Development Representative and Business Development Consultant at Ad Astra, focused on helping organizations uncover smarter, more effective ways to solve operational challenges and drive growth.In my role, I generate and qualify new sales opportunities through high-volume inbound and outbound outreach across calls, email, and social channels. I lead first-touch conversations and discovery meetings with target accounts, building a strong, consistent pipeline while managing post-engagement follow-ups that convert interest into first meetings and Sales Qualified Leads.I consistently meet and exceed quota by combining thoughtful account and industry research with value-based selling—prioritizing real business needs, not just surface-level interest. I work closely with Regional Vice Presidents to ensure smooth handoffs of qualified opportunities, setting deals up for long-term success.In addition to core prospecting, I support lead generation through conferences and trade shows, with timely, intentional post-event follow-up to maintain momentum and maximize ROI.I’m driven by meaningful conversations, disciplined execution, and the satisfaction of turning curiosity into qualified opportunity.

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